The frame is black. Slowly we see in a lamp filament turning on in macro. While the camera is travelling out the ambient lights are turning on. We see that the lamp filament is the logo of the company: Previna.
For this work i fabricated a lamp with a real filament in the shape of the company logo. The filament is made glow with a high power water and salt dimmer system. For this work i did the photography direction aswell.